针对台湾地区政府对网络媒体使用和管理的体制和政策的问题，全文展开研究，提出相应对策。虽然政府从传统的广播、电视到现阶段的网站、网络社群，都拥有属于自己的媒体，可以发布最权威的新闻及政策施行信息、并且设置大量双向沟通的渠道，但从近期观察来看，似乎仍无法引起公民接收和使用的意愿。究其最根本的原因就是政府对其在网络媒体中所扮演的角色，仍旧停留在过去传统媒体的思维模式，造成使用和管理的过程中喧宾夺主和角色定位的混乱。其实公民期待政府只要做好管理引导的工作，让大家能够顺利地使用网络媒体，满足使用者的需求，并且制定有效公平的制度，让网络媒体能够达成共识、遵守规范，友善的竞争与合作。 媒体是人类社会中信息的载体，传递的过程由人搜集、编写、并传播给大众，因此从中产生的问题皆与人息息相关。虽然网络媒体与传统媒体在工具上使用的方式不同，但两者相同的是在其展现内容的过程中，皆由背后的守门人所把持控制，这些干扰的因素长期以来除了让公民无法取得正确的信息之外，甚至在经济、政治、社会发展等权益上受到伤害，所以如何通过在政府的体制上进行调整，并且拟定适当又具前瞻性的政策，来降低管理者上的不足并满足且应对多变又难以掌握的网络时代，已经是当前网络媒体管理所面对的刻不容缓需要解决的问题。同时也对政府、公民、媒体三者之间的依存关系及相互交叉关系所产生的问题进行研究。在现阶段媒体从硬件的数字化到内容的社群化，和过去传统媒体比较，有着极大的差异性，因此将从过去到目前的相关研究中以文献研究的方式，并参考美、日两国为主，其他国家为辅的相关国际经验，对比分析出台湾地区政府与公民之间从过去到目前在媒体政策上的差异性，进而检索问题的核心所在，探究和网络媒体对应的方法和解决的路径。过去台湾地区政府对媒体从传统的管制到走向数字化的开放，在政策和体制的拟定上，均由人民选出的代表透过立法机关和行政机关协调制定；因此在网络媒体的使用及管理上，希望能借由体制和政策两方面建立更完备的使用数据及政府数据开放咨询机制，在本研究中也发现网络媒体的数量和类型变化的频率相当快，因此选择目前使用率最高的网络社群媒体为切入点，通过深入了解各国及台湾地区政府在管理上所产生的状况，通过分析缘由和问题产生的路径、外部环境因素、人事的干扰后，提出相关完善的方向。 台湾地区因为长期以来政府在网络媒体的管理能力不足，所以社会及学术界也就应运而生许多监控媒体的民间机构、努力强化使用机制的外部团体，希望呼吁社会大众能够重视传播媒体的内容，并进而完善现有的网络媒体。另外台湾地区虽然自认为重视民主和自由，但长期以来却深受政治上蓝绿光谱相互斗争，导致经济发展乏力，社会发展内耗严重，特别是因为举办选举的频率太高，所以媒体就成为政治人物亟需操控的工具，尤其是被公民过度使用的网络媒体，依附在言论自由的保护伞下，自然就成为传递政策信息、相互攻讦竞争者的平台，这些现象如果没有管理的办法，公民将对政府产生不信任，长期下来则民怨四起，将会导致社会的不安，因此需要了解问题的所在，提出完善的办法，让网络媒体能够恢复其积极的功能。最后也对台湾地区政府网络媒体政策和体制的管理与发展中，在产业、文化、娱乐、隐私、生活所产生的问题，提出了完善的几大方向的改善方针，包括体制的分工须更加精细、法规制定应具前瞻性，同时也针对网络社群媒体未来有可能会产生的问题进行分析探讨，除了其在满足公民社交需求上的功能外，对于虚假信息违法的相关行为的预防、追踪、惩罚等等，如何有效制定法条，给予杜绝的惩罚措施。针对在网络使用中所产生的大数据，提出收集利用的方法，并于网络便利性与安全性之间如何取得平衡点，给出建议，让政府与网络媒体之间的关系更加唇齿相依，在使用网络媒体上也能更加得心应手，以建构更全面、适用和安全的数字网络环境。 关键词：台湾地区；网络媒体；体制和政策

 This paper takes the Taiwan regional government as the main research object, analyzes the problems in the process of using and managing the network media system and policies, and proposes corresponding countermeasures. Although the government has its own media from traditional radio and television to current websites and online communities, it can publish the most authoritative news and policy implementation information, and set up a large number of channels for two-way communication, but from the recent observation It seems that it still does not lead to the willingness of citizens to receive and use. The most fundamental reason for this is that the government's role in online media still remains in the traditional mode of thinking of traditional media, causing chaos in the process of use and management. In fact, citizens expect the government to do a good job in management and guidance, so that everyone can successfully use online media to meet the needs of users, and to develop an effective and fair system, so that online media can reach consensus, comply with regulations, and friendly competition and cooperation. This paper finds from the characteristics of traditional media that the media is the carrier of information in human society. The process of transmission is collected, written, and transmitted to the public. Therefore, the problems arising from it are closely related to people. Although online media and traditional media use different methods in terms of tools, the two are the same. In the process of displaying content, they are controlled by the gatekeepers behind them. These interference factors have long prevented citizens from getting correct. In addition to the information, even in the economic, political, social development and other rights and interests, so how to adjust the government's system, and formulate appropriate and forward-looking policies to reduce the deficiencies of the manager and meet The network era that responds to change and is difficult to master is already an urgent problem that needs to be solved in the current network media management. At the same time, the research also studies the problems arising from the interdependence and interrelationship between the government, citizens and the media. At this stage, the media from the digitization of hardware to the socialization of content, compared with the traditional media in the past, has great differences, so this article will use the literature research method from the past to the present relevant research, and refer to the US and Japan. The two countries are mainly based on relevant international experience supplemented by other countries, and the differences between the government and citizens in Taiwan from the past to the present in terms of media policies are compared and analyzed, and the core of the problem is searched, and the methods corresponding to the network media are explored. And the path to the solution. In the past, the Taiwan local government's opening up of the media from traditional control to digitalization was formulated by the people and the administrative agencies through the coordination of policies and systems. Therefore, in the use and management of online media. I hope that through the establishment of more complete use data and government data open consultation mechanism through the system and policy, the number and type of network media changes are also very fast in this study. Therefore, this paper chooses the network with the highest usage rate. The social media is the entry point. Through in-depth understanding of the situation of the management of the governments of various countries and Taiwan, and through the analysis of the causes and problems, external environmental factors, and personnel interference, the relevant perfect directions are proposed. In Taiwan region, because the government has not been able to manage the online media for a long time, so the society and the academic community have come up with many private organizations that monitor the media and external groups that strive to strengthen the use mechanism. They hope to appeal to the public to pay attention to the content of the media. And then improve the existing online media. In addition, although the Taiwan region believes that it attaches importance to democracy and freedom, it has long been deeply affected by the political blue-green spectrum, which has led to weak economic development and serious internal economic development. Especially because the frequency of holding elections is too high, the media has become political. The tools that people need to manipulate, especially those that are over-used by citizens, are attached to the umbrella of freedom of speech, and naturally become a platform for transmitting policy information and competing against competitors. If there is no management method, citizens will The government has generated distrust. In the long run, the public grievances will lead to social unrest. Therefore, it is necessary to understand the problem and propose a sound solution to enable the online media to resume its positive functions. Finally, this paper also puts forward the improvement of several major directions in the management and development of the government's online media policies and systems in Taiwan. In terms of industry, culture, entertainment, privacy and life, the division of labor must be more Fine and regulatory development should be forward-looking. It also analyzes and discusses the problems that may occur in the future of online social media. In addition to its function in meeting the social needs of citizens, it also prevents and traces the related behaviors of false information violations., punishment, etc., how to effectively formulate laws and regulations, give punitive measures to eliminate, and in addition to the big data generated in the use of the network, this paper also proposes a method of collecting and utilizing, and how to balance the network convenience and security. Point, give advice, let the relationship between the government and the online media more closely intertwined, and use the online media to be more comfortable, to build a more comprehensive, applicable and secure digital network environment as the ultimate goal of policy implementation. Keywords:Taiwan Region; Internet Media; Institution and Policy