在消费需求日趋多样化和个性化的今天，随着技术发展以及产品更新速度的加快，企业之间竞争愈演愈烈，已演变为供应链之间的全面竞争。供应链竞争优势归根结底主要取决于供应链价值创造系统，只有让企业和顾客创造更多的价值才能使其更具优势。顾客参与创新能够提升企业创新效率、增加产品市场需求，是一种重要的价值创造方式。本文将顾客这种价值创造方式融入到供应链价值创造理论体系，在厘清供应链价值创造过程及实现形式的基础上，探讨不同情形下顾客参与创新对供应链价值创造的影响。本文主要做了以下四个方面的工作： (1)顾客参与创新的供应链价值创造基础研究。首先界定了顾客、顾客参与创新、供应链价值等相关概念，明确顾客参与创新的供应链价值创造内涵；其次分析顾客参与创新的动因、企业引入顾客参与创新的动因，阐明顾客参与创新的价值创造模式的合理性；而后从系统角度说明顾客参与创新的供应链价值创造过程，并在此基础上根据顾客参与创新的主动性以及企业与顾客的合作形式，将顾客参与创新划分为顾客作为外部员工、顾客作为合作伙伴、顾客作为主要创新者三种形式，为后续章节研究做铺垫。 (2)顾客作为外部员工参与创新的供应链价值创造研究。这部分研究的是企业需要通过付酬引入顾客参与创新的情形，将顾客分为参与创新和未参与创新两种类型，考虑到企业付酬、顾客个体差异和行为等因素，从顾客基本效用出发，以纵向差异化改进模型为基础，构建了顾客参与创新的供应链价值创造基本模型，分析供应链价值以及链内各主体价值的变化情况，给出有利于企业价值和供应链价值创造的条件，探讨顾客参与创新的规模以及合作程度对供应链系统的影响。结果表明，受企业付酬影响，尽管顾客参与创新有利于供应链价值创造，但是对该企业自身价值创造不一定有利，且随顾客参与比例的增加，企业价值有可能会降低。 (3)顾客作为合作伙伴参与创新的供应链价值创造研究。本部分研究的是企业通过关注顾客利益与顾客进行合作创新的情形，设定企业关注顾客利益程度和顾客参与创新程度等参数来描述顾客与企业合作创新程度，通过构建相应的数理模型，分析供应链价值以及链内各主体价值的变化情况，探讨企业关注顾客利益程度和顾客参与创新程度对供应链价值创造系统的影响。而后在此基础上，将链间模仿竞争考虑在内并借助代表性消费模型进行建模，进一步分析存在链间模仿竞争情形下供应链价值创造问题，探讨了企业关注顾客利益程度、顾客参与创新程度和模仿力度对创新性供应链和模仿性供应链价值创造的影响。结果表明，无论是否存在链间的模仿竞争，顾客与链内企业合作创新均有利于供应链价值创造，但对该企业价值不一定有利，并且在一定程度上会抑制模仿性供应链价值创造；同时发现存在链间模仿竞争时，尽管模仿力度越高越不利于创新性供应链价值及其各主体价值创造，但是对于模仿性供应链本身来说，模仿力度的提升也并不一定会利于其价值创造。 (4)顾客作为主要创新者参与创新的供应链价值创造研究。本部分研究的是顾客进行创新决策的情形，考虑顾客进行创新决策以及顾客间的网络效应，基于个体消费者偏好构建相应数理模型，分析单一顾客群体参与创新的供应链价值创造变化情况，并讨论顾客间互动强度和企业与顾客互动强度对供应链价值创造系统的影响。而后在此基础上，对顾客分类进行延伸，分析了当两类不同顾客群体进行创新时，采取何种创新策略更利于供应链价值及各主体价值创造，并给出选择创新策略边界条件。结果表明，顾客创新能力及顾客间互动强度的提升有利于供应链价值创造：同时发现当存在两类不同创新顾客群体时，两类顾客群体分别开发不同产品的创新策略或者共同开发同一产品的创新策都有可能利于供应链价值及各主体价值创造。 关键词：顾客参与；开放式创新；供应链管理；价值共创；博弈论

 In today's increasingly diversified and personalized consumer demand, with the development of technology and product update, the competition among enterprises intensified and their supply chains have evolved into a comprehensive competition. Supply chain competitive advantage, in the final analysis, depends on the creation in the system of creation of supply chain value (SCV). Value creation from business and customers make more advantageous for enterprises. Customer participation in the innovation of enterprises’ supply chain can improve the innovation efficiency and increase the market demand for products, which is one of the important ways for the supply chain to obtain competitive advantages. This paper focuses on enhancing the SCV and integrates the value creation method of customer participation of innovation into the theoretical system of the creation of SCV. On the basis of clarifying the process of value creation and the realization mode of the supply chain, this paper discusses the impact of customer’ innovation participation on the creation of SCV under different circumstances. The paper mainly works as follows: (1)Fundamental research on the creation of SCV based on customer participation in innovation. Firstly, the study defines the concepts of customer, customer participating in innovation and SCV, and define the connotation of the creation of SCV of customer participating in innovation. Secondly, this paper analyzes the motivation that customers participate in innovation and the motivation that enterprises introduce participation of customers in innovation. Then, the study clarifies the rationality of the SCV model that the customer participating in the innovation. Next, from the perspective of system theory, this study suggests that the customer participate in the process of innovation of the creation of SCV are divided into three different forms, customers as external staff involved in innovation, customer as a partner participating in the innovation and the customer as the main innovators, in order to provide foundations for following chapters. (2)Research on the creation of SCV in which customers participate in innovation as external employees. This part is the study of the enterprises by introducing customer participating in the innovation, through payment. Customers are divided into two types: those who participate in innovation and those who do not. Based on the utility of customers and the vertical differentiation improvement model, this paper constructs the basic model of the creation SCV for customer participation in innovation, analyzes the changes of SCV and the value of each subject within the chain, provides conditions conducive to the creation of enterprise value and SCV, and discusses the impact of the level of customer participation in innovation and degree of cooperation on the supply chain system. The results show that although customer participation in innovation is beneficial to the creation of SCV under the influence of enterprise payment, it is not necessarily beneficial to the enterprise's own value creation, and the enterprise value may decrease with the increase of the number of customer participation. (3)Customers participate in the research on the creation of SCV as partners. This part studies the cooperative innovation between enterprises and customers by focusing on the interest level of customers and sets the parameters such as the degree about the interests of customers and the degree of customer participation, to describe the cooperation level between customers and enterprises. By constructing the corresponding mathematical model, this part analyzes the SCV and the changes in the value of each subject within the chain and discusses the impact of the level of customers’ interests and the level of customer participation in the creation of SCV. On this basis, the value creation problem of supply chain in the case of inter-chain imitation competition is further analyzed by taking inter-chain imitation competition into consideration and modeling with the help of representative consumption model. The influence about the level of customers’ interest, customers’ participation level in innovation and degree of imitation on the creation of SCV and imitative supply chain is discussed. The results show that whether there is imitation competition or not, the cooperative innovation between customers and enterprises in the chain is beneficial to the creation of SCV, but not necessarily beneficial to the enterprise value, and to a certain extent, it will inhibit the value creation of the imitative supply chain. At the same time, it is found that in the case of inter-chain imitation competition, although the higher the imitation intensity is, the more detrimental it is to the value creation of innovative supply chain and its main body, for the imitative supply chain itself, the improvement of imitation intensity is not necessarily conducive to its value creation. (4)Research on the creation of SCV by customers as major innovators. This part studies the situation in which customers make innovation decisions, in which customers are regarded as major innovators. This part studies the situation of innovation decision made by customers, considers the innovation decision made by customers and the network effect among customers, builds the corresponding mathematical model based on individual consumer preference, analyzes the change of supply chain value creation of single customer group participating in innovation, and discusses the impact of the interaction between customers and the interaction between enterprises and customers on the supply chain value system. Then on this basis, the paper extends the customer classification, analyzes which innovation strategy is more conducive to the SCV and value creation of each subject when two different customer groups carry out innovation, and gives the boundary condition of selecting innovation strategy. The results show that the strength of interaction between innovation ability and the customers who ascend to the creation of SCV; At the same time, it is found that when there are two different types of innovative customer groups, the innovation strategies of developing different products respectively or jointly developing the same product may be beneficial to the SCV and the creation of each subject. Key words: Customer Participation; Open Innovation; Supply Chain Management; Value Co-creation; Game Theory