改革开放以来的创一代企业家已陆续到了代际传承的关键时期，新生代企业家能否担负起“创新一代”的历史使命，成长为推动创新发展、经济转型升级的生力军，是推动创新发展的重中之重。新生代企业家思维活跃、创新意识强，国际视野广，与老一代企业家相比，最大的特质是创新，因而，在新一轮的创新发展中，新生代企业被寄予了极高的期望；然而，新生代企业家面临的国际国内形势更加严峻、市场环境更加复杂、竞争更加激烈，其创新行为需要承担更大的压力和更高的风险，也必然需要面对更大的阻力和更多的约束与挑战。如何培养新生代企业家坚韧不拔的创新精神，提升其创新能力和创新意识，营造有利于创新的内外部环境，有效规避传统的路径依赖与锁定效应，带领企业走创新发展之路，对于我国“新常态”下激发经济发展的内生动力，实现经济由高速增长向高质量发展具有重要的理论与现实意义。 鉴于此，本文针对新生代企业家群体的特殊性及创新环境的复杂性，综合运用文献分析、深度访谈、结构方程模型、社会科学计算实验等方法，从现状分析和演化模拟两个方面开展研究，深刻剖析内外部因素对新生代企业家创新行为影响的作用机理与路径，揭示不同情景下新生代企业家创新行为的演化规律，提出推动新生代企业家创新发展的对策建议。具体研究工作如下： (1)基于企业家创新理论、社会资本理论和经济租金理论，结合对样本地区新生代企业家的深度访谈，采用扎根理论的质性研究方法，经过录音资料整理、编码分析和理论饱和度检验等阶段，得到了新生代企业家创新行为的主要影响因素，构建了新生代企业家创新行为的理论模型。 (2)在新生代企业家创新行为理论模型的基础上，结合文献分析提出了相关假设，开发了新生代企业家创新行为影响因素的测量量表，并对开发的测量量表进行了结构分析；通过预调研及信度和效度分析对初始问卷进行了完善。 (3)采用结构方程模型方法，对正式调研问卷进行了统计分析、假设检验及路径分析，探索了新生代企业家创新行为影响因素的作用机理及作用路径，并通过苏商与浙商新生代企业家个性特质与创新行为的对比，分析了新生代企业家创新行为及个性特质的地域差异。 (4)在实证研究的基础上，采用社会科学计算实验方法，从新生代企业家创新行为的微观动因及企业创新绩效实现的动态过程出发，构建了多智能体演化模型，模拟了不同情景下不同类型新生代企业家创新行为的演化过程，揭示了新生代企业家创新行为的演化规律。 (5)综合理论分析、实证研究及计算实验研究结果，从影响新生代企业家创新行为的内外部因素出发，探索了激发新生代企业家创新精神，营造创新氛围，突破创新瓶颈，实现创新构想的具体策略。 通过以上工作，得到的主要结论如下： (1)新生代企业家的创新精神、创新能力和认知社会资本等内部因素是影响其创新行为的最直接原因，对于创新行为具有显著的正向影响；企业家是否拥有充分的决策权，对于企业家创新能力具有重要的调节作用；企业家创新精神和创新能力可以通过创新行为影响企业的创新绩效；而认知社会资本虽然能够显著影响企业家创新行为，但其与企业创新绩效之间没有直接的关联关系。因此，提升新生代企业家创新精神和创新能力是推动新生代企业家创新行为的根本。 (2)影响新生代企业家创新精神的关键因素包括从事管理工作的年限、风险偏好和善于学习以及开拓精神等个性特质，因此，提高新生代企业家的管理工作经验、建立更好的创新风险保障机制、通过教育培训及社会网络开拓新生代企业家视野、接受新知识等，有利于企业家创新精神的培养。 (3)影响新生代企业家创新能力的关键因素包括企业家受教育程度、从事管理工作的年限、风险偏好、善于学习、开拓精神等，、因此，应从提高新生代企业家文化素养及管理经验，正确认识创新风险，构建更加健全的创新风险保障制度，拓宽企业家知识面和知识获取来源等方面提高新生代企业家创新能力。 (4)结构社会资本和制度环境等外部因素通过企业创新绩效的中介作用，间接影响企业家的创新行为；同时，创新行为的实施也依赖于结构社会资本和制度环境等提供的资金、技术和人才条件等。由于企业创新绩效反过来也会影响企业家创新精神，因此，新生代企业家应客观评价与对待创新风险，避免创新风险对持续创新造成的负面影响，并通过提升社会网络的结构，为创新实施及成功提供条件。 关键词：新生代企业家，创新，引导策略，扎根理论，结构方程模型，计算实验

 The first generations of entrepreneurs after the reform and opening have come to a critical period of intergenerational inheritance. Whether the new generations can take on the historical mission of "innovative generation" and grow up to be a new force of promoting innovative development and upgrading economic transformation has become the most important issue during the development of innovative society. Innovation is the fundamental driving force and the source of economic growth. The new generations of entrepreneurs have active thinking, strong innovation consciousness and broad international vision. Comparing with the old generations, the greatest characteristic is innovation. Therefore, in the new round of innovation and development, the new generations are placed high expectations. However, the new generations are facing more severe international and domestic situation, more complex market environment, and more intense competition. They must bear greater pressure and higher risk for their innovation behaviors, and they also need to face greater resistance and more constraints and challenges. How to cultivate the new generations′unremitting innovative spirit, enhance their innovative ability and innovative consciousness, create conducive internal and external environment for innovation, effectively evade the traditional path dependence and locked-in effect, and lead enterprises to develop depending on innovation? All of these have important theoretical and practical significance to stimulate the endogenous power of economic development and realize rapid growth to high quality development under the "new normal" situation in our country. Therefore, in view of the particularity of the new generation entrepreneurs and the complexity of the innovation environment, this paper comprehensively employs literature analysis, in-depth interviews, structural equation model, computational experiment method in social science and other methods to carry out research. From the aspects of empirical analysis and evolutionary simulation, it finds out the internal and external factors mostly influencing the innovation behaviors of new generation entrepreneurs, along with deeply analyzing the influencing mechanism and path, revealing the evolutionary law of entrepreneurs’ innovation behaviors under different scenarios, and putting forward countermeasures and suggestions to promote their innovative development. The specific research works are as follows: (1)Based on entrepreneurship innovation theory, social capital theory and economic rent theory, combined with in-depth interviews with the new generation entrepreneurs, qualitative research is carried out employing grounded theory method. After organizing sound recordings, coding analysis and theoretical saturation test, main impact factors of innovative behaviors of the new generation entrepreneurs are obtained, along with the construction of theoretical model. (2)Based on the theoretical model of the innovative behavior of the new generation entrepreneurs, combined with literature analysis, relevant hypotheses are put forward. Meanwhile, measurement scales about influencing factors of the innovative behaviors of the new generation entrepreneurs are developed. The structure of the measurement scales is analyzed, the initial questionnaire is improved by pre-investigation, reliability and validity analysis. (3)Based on structural equation model, the formal questionnaire is statistical analyzed, hypothesis tested and path analyzed. The mechanism and path of influencing factors of innovation behaviors of new generation entrepreneurs are explored. By the comparison of personality traits and innovative behaviors of new generation entrepreneurs of Jiangsu and Zhejiang businessmen, regional differences are analyzed. (4)Based on empirical research, computation experimental method in social science is adopted in this research. From the aspect of micro motivation and the dynamic process of performance realization, multi-agent evolutionary model is constructed to simulate the evolutionary process of innovative behaviors of different types of new-generation entrepreneurs under different scenarios. It also reveals the evolutionary law of innovative behaviors of the new generation entrepreneurs. (5)Based on the results of theoretical analysis, empirical research and computational experiments, from the perspective of internal and external factors that affect the innovative behaviors of new generation entrepreneurs, this paper explores the specific strategies to stimulate the innovative spirit of new generation entrepreneurs, create an innovative atmosphere, break through the innovation bottleneck and realize the innovative ideas. Through the above work, the main conclusions are as follows: (1)Inner factors such as innovative spirit, innovative ability and cognitive social capital of new generation entrepreneurs are the most direct factors that influence their innovative behavior, and have significant positive impacts on their innovation behaviors. Decision-making power has an important adjust function on innovative ability. Innovative spirit and innovative ability can influence innovation performance through innovation behavior. Although cognitive social capital can significantly affect entrepreneurs′innovation behaviors, there is no direct correlation between it and enterprise innovation performance. Therefore, in order to put forward the innovation behaviors of new generation entrepreneurs, it is essential to promote their innovative spirits and innovative abilities. (2)The key factors affecting the innovative spirits of new generation entrepreneurs include the experience of management, risk preference, good at learning and pioneering spirit. Therefore, in order to cultivate innovative spirit, the new generation entrepreneurs should improve their management experience. Meanwhile, government should enhance risk guarantee mechanism, and provide more education and training opportunities for entrepreneurs and help entrepreneurs to build social network to broaden their vision and accept new ideas. (3)The key factors affecting innovative abilities of new generation entrepreneurs include the degree of education, the experience of management, risk preference, good at learning and pioneering spirit. Therefore, in order to improve innovative abilities, new generation entrepreneurs should improve their cultural accomplishment and management experience, and correctly understand the innovative risk. Meanwhile, government should establish a more perfect system to guarantee the risk of innovation, broaden the scope of entrepreneurs' knowledge and the sources of knowledge acquisition. (4)External factors such as structural social capital and institutional environment indirectly influence entrepreneurs' innovation behaviors through the intermediary effect of enterprise innovation performance. Meanwhile, the implementation of innovation behavior also depends on the financial, technical and personnel conditions provided by structural social capital and institutional environment. As enterprise innovation performance in turn will affect entrepreneurs’ innovative spirits, new generation entrepreneurs should objectively evaluate and deal with innovation risks to avoid the negative impact on sustainable innovation. In order to obtain more support, the structure of social network also should be improved to guarantee the implementation and success of innovation. Keywords: New generation entrepreneurs. Innovation. Guidance strategies, Grounded theory. Structural Equation Models. Computational Experiment